The Most Overlooked Commercial Asset Class in 2025

In a year where commercial property headlines are dominated by hybrid offices, life sciences hubs, and logistics mega-centres, one high-performing asset class continues to fly under the radar: self-storage. Quietly, it has emerged as one of the most resilient and scalable income-generating models in the UK property landscape. Yet many developers still underestimate its potential as the commercial asset class of 2025.

In this article, we explore why self-storage is the most overlooked commercial asset class in 2025, and why forward-thinking property developers are now building it into their portfolios.

Why Self-Storage is Booming in 2025

The UK self-storage market is now worth over £1.2 billion and continues to grow steadily year on year. With more than 64 million sq ft of space and consistent rental rate increases, the sector is no longer niche — it is maturing fast.

What is driving this growth? A perfect storm of social and economic trends:

  • Higher residential churn due to affordability pressures and relocation
    • Downsizing by ageing populations and remote workers
    • E-commerce operators and tradespeople needing flexible warehousing
    • Urban density and housing undersupply driving space constraints
    • The rise of modular, fast-to-deploy storage formats

Modular self-storage facility in UK town with, clean access roads, and surrounding commercial property — illustrating a high-yield alternative for underused land in 2025.

Why Developers Often Overlook Self-Storage

Despite its strong fundamentals, many property developers overlook self-storage for one simple reason: it does not look exciting. Compared to retail or residential developments, a row of storage units may seem uninspiring. But that perception hides a powerful reality — high yield, low overhead, and minimal management complexity.

Other common reasons developers miss this opportunity include:

  • Lack of in-house operational experience
    • Misconceptions about planning and permissions
    • Underestimating demand in semi-urban or suburban areas
    • Focus on ‘hero’ projects instead of cash-flowing assets

How Self-Storage Compares to Other Commercial Assets

When compared to offices, retail parks, or hospitality venues, self-storage stands out in several areas:

  • Lower capex requirements — modular builds reduce upfront costs
    • Faster time to revenue — sites can be operational in months
    • Resilient in downturns — stable demand from SMEs and individuals
    • Strong cash flow profile — consistent occupancy, automated payments
    • Scalable — facilities can be phased in based on demand

Ideal Sites for Self-Storage Development

Self-storage is especially well suited to sites that may be considered awkward or non-core. This includes:

  • Redundant retail or warehouse units
    • Brownfield or contaminated land awaiting planning
    • Over-sized yards or laydown areas
    • Edge-of-town plots with good road access
    • Long-term hold assets generating minimal return

By deploying modular self-storage, developers can activate income on underperforming assets while preserving optionality for future use.

A Turnkey Approach to Storage Success

For developers who lack the time or expertise to run a storage business, there is an answer. Partnering with a specialist operator like Wigwam Storage Management enables you to retain asset ownership while outsourcing all operational responsibilities — from branding and marketing to security, leasing, and customer service.

This model offers passive income with professional oversight, enabling you to turn dead land into a live, revenue-generating business within months — not years.

Final Thoughts: Do Not Overlook the Obvious

In 2025, smart developers are revisiting overlooked use classes with fresh eyes. Self-storage may lack glamour, but it delivers where it matters most: dependable income, scalability, and risk-adjusted returns. As the commercial property market evolves, this quiet performer is becoming a go-to solution for those seeking capital-efficient growth.

If you are holding underused commercial land or looking for ways to diversify your development strategy, self-storage deserves a closer look.

📞 Speak to Nick Grant at Wigwam Storage Management to explore how your site could support a profitable storage operation.
📧 Email: [email protected]

Nick Grant

Nick Grant

Co-Founder

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